1. The purpose of crisis communication

The goal of crisis communication is:

• ensure correct, fast and reliable flow of information
• reduce rumors and misinformation
• protect the safety and reputation of participants, the club and individuals
• maintain trust towards members, guardians, partners and authorities

2. What is considered a crisis?

Crisis situations can include, for example:

• serious accident or illness
• fire, threat or other safety-threatening event
• serious conduct disorder or suspected crime
• situation related to the safety of children or young people
• widespread disruption in event arrangements
• Public outcry or incorrect reporting affecting the club's reputation

3. Principles of crisis communication

• Speed: communicate without delay when the facts are known
• Veracity: not to speculate or guess
• Unity: only designated persons communicate externally
• Peace: communication is factual and empathetic
• Privacy: personal data and information about minors will not be published

4. Crisis communication corresponding

Chair: Matti Vainio (tel. 050 5720770)

Club coordinator: Ildiko Kadar (tel. 045 346 1779)

Other club members do not make statements to the media or on social media, but direct inquiries to the person in charge.

5. Operating model in a crisis situation

1. Situation management

• Make people's safety a top priority
• Contact the authorities (112) if necessary
• Gather the facts: what, where, when, who was involved

2. Internal communication

Inform the club's management and key stakeholders

Message if necessary:

• For members, guardians, coaches and officials
• Use clear and reliable channels (email, WhatsApp, website)

3. External communication

Only verified information is communicated.

• Let's tell you:
  • what has happened on a general level
  • how the situation has been responded to
  • How will the club operate in the future?

No individual persons or minors are named.

6. Communication channels

• Club website
• Emails to members and guardians
• The club's official social media channels
• If necessary, a press release to the media

Note: Social media updates from private individuals are avoided in a crisis situation.

7. Media relations

• The media is served only by a designated crisis communications officer.

• The statements should be:
  • short
  • fact-based
  • neutral and objective

• Where necessary, it is stated:
  “The matter is under investigation, we will provide more information when more information is available.”

8. Follow-up communication

When the crisis is over:

• to report the end of the situation
• describes possible follow-up actions
• Thank you for your cooperation and understanding.

If necessary, support is offered to participants (e.g. young people, guardians)

9. Documentation and evaluation

• A written summary of the crisis situation is made.
• Assessing the success of communication
• Updating the instructions if necessary

10. Approval of the guidelines

These guidelines were approved by the MBF Board of Directors on January 19, 2025.